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Deloitte AP ICE

Chris Roberge is a CPA working with Deloitte in their Hong Kong office. An important issue that that he and his colleagues had to resolve was how to grow in the Asian region and how to get it done. Deloitte is a global firm with offices all over the world. But they need to expand that penetration and that breadth of services which means taking the ideas and solutions that they have in other countries and importing them to their Asian clients.

Interviewee

Chris Roberge

Company

Industry

Business Activity

Deloitte 

Financial Services

Financial and insurance activities

Headquarters

Hong Kong

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance foreign market entry knowledge

Teaching Objectives

Keywords

Market Entry

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