Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Dell OEM Asia Pacific 2

In this case Glen Burrows, the Asia Regional GM for Dell's OEM Embedded Computing Business in Hong Kong discuss a challenge he recently faced. A U.S. manufacturer of network power solutions came to them to consider how it could grow its business in Asia. Network power products manage the power and cooling requirements of the world's data centres. In these modern times this is extremely important around both the energy footprint of the building and also the space requirements for the data centre. The question in front of the client was how could it develop offerings specific to its Asia business.

Interviewee

Glen Burrows

Company

Industry

Business Activity

Dell Hong Kong Inc. 

Consumer and Business Computing Technologies

Professional, scientific and technical activities

Headquarters

Hong Kong

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance supply chain knowledge

Teaching Objectives

Keywords

Market Entry

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