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Dell OEM Asia Pacific 1

Glen Burrows is Hong Kong based and Asia Regional GM for Dell's OEM Embedded Computing Business. Recently a software customer come to Dell looking to expand its market. Here was their challenge. As a software solutions company they had expertise in the Asia region around storage management and wanted to expand their business but did not have the expertise in house to develop solutions where their software would go on a hardware as a bundled device and that bundle sold into the market as an appliance. The question that they brought to Dell was what should they do? How should they develop this?

Interviewee

Glen Burrows

Company

Industry

Business Activity

Dell Hong Kong Inc. 

Consumer and Business Computing Technologies

Professional, scientific and technical activities

Headquarters

Hong Kong

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Operations

Level of Difficulty

Medium

Enhance supply chain knowledge

Teaching Objectives

Keywords

Supply Chain

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