Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Dell 1

In this multimedia case Kevin Peesker, former President of Dell Canada addresses a cicrcumstance that Dell faces within the increasingly competitive technology industry. It is one of making a decision around how best Dell can service its customers with an expanded portfolio of products and solutions. Their current go to market alignment is one where they have put customers into key categories of consumer, small business and mid market, large organizations, and public sector customers. They are working to determine how to optimize their go to market structure. Is the existing approach the best one for Dell moving forward?

Interviewee

Kevin Peesker

Company

Industry

Business Activity

Dell Inc. 

Consumer and Business Computing Technologies

Professional, scientific and technical activities

Headquarters

Toronto, Canada

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Organization Theory

Level of Difficulty

Medium

Enhance organization structure knowledge

Teaching Objectives

Keywords

Organizational Design

* Note: The player is not currently compatible with Internet Explorer.