Crafty Beasts

Cindy James is the founder and CEO of Crafty Beasts Brewing Company which produces and sells a canned beef broth mixture for dogs from its Dartmouth, Nova Scotia location. Her company is experiencing growth in sales but occasionally struggles to maintain control over the production process. Her challenge is how to stabilize control to ensure her product is produced with the desired quality and cost.

Interviewee

Cindy James

Company

Industry

Business Activity

Crafty Beasts Brewing Company

Pet Food

Manufacturing

Headquarters

Halifax, Nova Scotia

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Production

Level of Difficulty

Moderate

Learn about the considerations associated with producing a high quality pet food product.

Teaching Objectives

Keywords

Manufacturing Location

Additional Info
Teaching Note

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