Cosman and Whidden Honey Co.

Tom Cosman, President and co-owner of Cosman and Whidden Honey Ltd. has a challenge. His relatively small but successfully beekeeping and honey distribution business has been left off the list of suppliers of a major national grocery chain after many years of doing business with them. How can he get his products back on this store chain's shelves?

Interviewee

Tom Cosman

Company

Industry

Business Activity

Cosman and Whidden Honey Co. 

Food

Agriculture, forestry, fishing and hunting

Headquarters

Greenwich, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance client management knowledge

Teaching Objectives

Keywords

Retail

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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