Compass Group (Hong Kong) 1

Charles Woolmington, Regional Manager in Hong Kong for commercial caterer, Chartwells has an interesting challenge in front of him. They been approached by a local school looking for catering. This is an issue for Chartwells as the school is not part of its target market. It is not something that they usually do. What should they do?

Interviewee

Charles Woolmington

Company

Industry

Business Activity

Compass Group (Hong Kong) 

Commercial Catering

Accommodation and food service activities

Headquarters

Hong Kong

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance business development knowledge

Teaching Objectives

Keywords

Business Development

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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