Colthurst PR

Roxanne Colthurst runs Colthrust PR, a communication firm located in Port of Spain, Trinidad and Tobago. Recenly her firm won a very important overseas contract. It is with a large Caribbean based organization. They have asked her firm to put their communications activities in place over fifteen Caribbean countries. At the tendering stage her firm was also asked to formulate a budget and a strategy as to what theye would like to do in communications and PR for this organization. A very comfortable tender or quotation was submitted. Recently they signed the contract and are moving ahead, interacting with the client. Two months into the program a lot more demands have been placed on her firm, demands that are beyond what what were envisioned in the tendering phase. What should they do?

Interviewee

Meiling

Company

Industry

Business Activity

Colthrust PR 

Public Relations

Professional, scientific and technical activities

Headquarters

Port of Spain, Trinidad & Tobago

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance knowledge of doing business in the Caribbean

Teaching Objectives

Keywords

Contract Management

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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