Colour 3

This multi-media case features Colour Creative Persuasion's former Director of Digital Marketing Saviour Joseph contemplating how his firm should continue to access needed technology development skills especially now with social media being such an important part of a typical company's marketing mix.

Interviewee

Saviour Joseph

Company

Industry

Business Activity

Colour Creative Persuasion 

Marketing Services

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Management

Level of Difficulty

Medium

Enhance core competency knowledge

Teaching Objectives

Keywords

Non-Core Business

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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