Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Colour 2

Chris Keevill is the CEO of Colour, a digital marketing company. Not too long ago, an important issue arose for his company. A non-core business line, media monitoring, was experience stagnant sales and was operating in a sector that was being consolidated by a major competitor. Keevill’s challenge was to consider the options and respond to this threat.

Interviewee

Chris Keevill

Company

Industry

Business Activity

Colour Creative Persuasion 

Marketing Services

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance portfolio management knowledge

Teaching Objectives

Keywords

Non-Core Business

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