Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Colour 1

In this multimedia case Colour CEO Chris Keevill recounts a challenge he had to over come not too long ago. After having grown successfully growth had stalled for this advertising and digital marketing firm.  His issue was to think up a strategy to kick growth back into gear.

Interviewee

Chris Keevill

Company

Industry

Business Activity

Colour Creative Persuasion 

Marketing Services

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance business development knowledge

Teaching Objectives

Keywords

Growth

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