CarShareHFX 1

Pam Cooley, founder and co-owner of Halifax, Canada based CarShareHFX faced an interesting challenge when she started her business. She had experienced success with the concept in Vancouver but with limited resources now needed to figure out how to build awareness of the idea in this East Coast city.

Interviewee

Pam Cooley

Company

Industry

Business Activity

CarShareHFX 

Car Sharing

Transportation and Storage

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Entrepreneurship

Level of Difficulty

Medium

Enhance market development knowledge

Teaching Objectives

Keywords

Business Development

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