Canadian Tire Retail 1

In this multimedia case, Allan MacDonald, President of Canadian Tire Retail adresses the issue of how to cost effectively represent Canadian Tire's product catalogue. The challenge is that it has approximately one hundred and twenty thousand different products in a digital space to satisfy both e-commerce and electronic catalogues in both still and video formats.

Interviewee

Allan MacDonald

Company

Industry

Business Activity

Canadian Tire Corporation 

Consumer Retail

Wholesale and retail trade

Headquarters

Toronto, Canada

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance marketing channels knowledge

Teaching Objectives

Keywords

Online Catalogue

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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