CSC Australia 5
In this multimedia teaching case, Michael Horton, CSC Australia's former head of account management for natural resources and government clients has a marketing issue to address. The issue is an important one. The company needs to determine whether to use social media to chase business opportunities with large natural resources firms in the region.
Information Technology Services
Professional, scientific and technical activities
More than 10,000
Greater than $25 million
Type of Entity
Level of Difficulty
Enhance social media marketing knowledge
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