Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

CSC Australia 5

In this multimedia teaching case, Michael Horton, CSC Australia's former head of account management for natural resources and government clients has a marketing issue to address. The issue is an important one. The company needs to determine whether to use social media to chase business opportunities with large natural resources firms in the region.

Interviewee

Michael Horton

Company

Industry

Business Activity

CSC Australia 

Information Technology Services

Professional, scientific and technical activities

Headquarters

Perth, Australia

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance social media marketing knowledge

Teaching Objectives

Keywords

Social Media

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