Janet Annesley is the former VP Communications for the Canadian Association of Petroleum Producers. An issue she recently had to address was that the communications outreach program had evolved to the point with some audiences that she felt comfortable targeting other groups, specifically in this case, the industry's core supporters. The objective was to reach that audience in order to mobilize them to be more outspoken for the industry. What should she do?
Canadian Association of Petroleum Producers
Oil and Gas
Professional, scientific and technical activities
25 to 500
$1 million to $25 million
Type of Entity
Level of Difficulty
Enhance public relations campaign knowledge
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