Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

CAPP 2

Janet Annesley is the former VP Communications for the Canadian Association of Petroleum Producers. An issue she recently had to address was that the communications outreach program had evolved to the point with some audiences that she felt comfortable targeting other groups, specifically in this case, the industry's core supporters. The objective was to reach that audience in order to mobilize them to be more outspoken for the industry. What should she do?

Interviewee

Janet Annesley

Company

Industry

Business Activity

Canadian Association of Petroleum Producers 

Oil and Gas

Professional, scientific and technical activities

Headquarters

Calgary, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Not-for-profit

Type of Entity

Subject

Communications

Level of Difficulty

Easy

Enhance public relations campaign knowledge

Teaching Objectives

Keywords

PR Campaign

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