Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

CAPP 1

Janet Annesley is the former VP Communications for the Calgary based Canadian Association of Petroleum Producers. An issue she had to address dealt with the reputation of the oil and gas industry and how that connects to its social license to produce oil and gas and to the consumers that we provide it to. She needs to devise a strategy to engage people again in Energy 101, where it comes from and how energy is used.

Interviewee

Janet Annesley

Company

Industry

Business Activity

Canadian Association of Petroleum Producers 

Oil and Gas

Professional, scientific and technical activities

Headquarters

Calgary, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Not-for-profit

Type of Entity

Subject

Communications

Level of Difficulty

Easy

Enhance public relations campaign knowledge

Teaching Objectives

Keywords

PR Campaign

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