Benjamin Bridge 4

Benjamin Bridge Winery is located in the Annapolis Valley of Nova Scotia. Its General Manager and Vice President, Devon McConnell Gordon recently had an issue to address. Nova 7 was its newly created wine. Sales were beyond expectations. Indeed, it represented a new wine category for locally produced wines. Her challenge was how to fend off competition in this new wine category.

Interviewee

Devon Gordon McConnell

Company

Industry

Business Activity

Benjamin Bridge 

Wine

Agriculture, forestry, fishing and hunting

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance product management knowledge

Teaching Objectives

Keywords

Competitive Response

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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