Benjamin Bridge 3

Devon McConnell Gordon is the General Manager and Vice President of Benjamin Bridge Winery, located in the Annapolis Valley of Nova Scotia. Recently she and her team had a crisis to address. Some bottles of Nova 7, their best-selling wine, were exploding. This forced them to issue a recall of these products that were on the market. Her challenge was figuring out what to do moving forward.

Interviewee

Devon Gordon McConnell

Company

Industry

Business Activity

Benjamin Bridge 

Wine

Agriculture, forestry, fishing and hunting

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance wine packaging knowledge

Teaching Objectives

Keywords

Innovation

Additional Info
Teaching Note

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