Benjamin Bridge 2
In this multimedia case, Gerry McConnell, owner of Benjamin Bridge, a winery in the Annapolis Valley of Nova Scotia addresses an important issue as they grow the company. How do they market this concept of producing world class wines and how do they distinguish they products from other products that were being made. Again the issue is how to find the talent to execute on how to market or build a brand.
Agriculture, forestry, fishing and hunting
Fewer than 25
Less than $1 million
Type of Entity
Human Resource Management
Level of Difficulty
Enhance talent acquisition knowledge
* Note: The player is not currently compatible with Internet Explorer.