Benjamin Bridge 2

In this multimedia case, Gerry McConnell, owner of Benjamin Bridge, a winery in the Annapolis Valley of Nova Scotia addresses an important issue as they grow the company. How do they market this concept of producing world class wines and how do they distinguish they products from other products that were being made. Again the issue is how to find the talent to execute on how to market or build a brand.

Interviewee

Gerry McConnell

Company

Industry

Business Activity

Benjamin Bridge 

Wine

Agriculture, forestry, fishing and hunting

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Human Resource Management

Level of Difficulty

Medium

Enhance talent acquisition knowledge

Teaching Objectives

Keywords

Talent Acquisition

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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