Benjamin Bridge 1

In this multimedia case, Gerry McConnell addresses an issue he needed to resolve. The President of Benjamin Bridge winery, Gerry and his wife had a dream and it was to create world class wines in Nova Scotia, something that was unheard of. The challenge was how to execute on it. They recognized early on that neither of them had the talent to make world class wines. They did not know all the issues associated with the kind of grapes they should grow or the kind of varieties they should have. The issue from the get-go was how do they find the talent to execute on that dream.

Interviewee

Gerry McConnell

Company

Industry

Business Activity

Benjamin Bridge 

Wine

Agriculture, forestry, fishing and hunting

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Human Resource Management

Level of Difficulty

Medium

Enhance talent acquisition knowledge

Teaching Objectives

Keywords

Talent Identification

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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