Behuman Clothing 1

Until recently, David Culligan was President of behuman Clothing Co., a clothing retailer. When he took over the company he inherited a firm that had an inherent promise of making a 10% donation of all profits to random acts of kindness. The vagueness associated with the promise was unsettling to him. There were a lot people asking what constitutes a random act of kindness. This case focuses on how he managed this challenge.

Interviewee

Dave Culligan

Company

Industry

Business Activity

Behuman Clothing Co. 

Clothing

Wholesale and retail trade

Headquarters

Halifax

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Entrepreneurship

Level of Difficulty

Easy

Enhance brand management knowledge

Teaching Objectives

Keywords

Social Entrepreneurship

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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