BCE 1

Karyn Brooks, (recently retired) Senior Vice President and Controller of BCE and Bell Canada is faced with an impending problem. Karyn needs to figure out how to cut costs to keep Bells margins the same so that BCE can continue to be competitive within the marketplace. Bell needs to be able to make these cost cuts without affecting their network and quality of customer service.

Interviewee

Karyn Brooks

Company

Industry

Business Activity

Bell Canada Enterprises 

Telecommunications

Information and communication

Headquarters

Toronto, Canada

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

Management

Level of Difficulty

Medium

Enhance downsizing knowledge

Teaching Objectives

Keywords

Cost Cutting

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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