AtlanTick 2

Lisa Learning is the founder and CEO of AtlanTick Repellent Products based in Block House, Nova Scotia. Recently she discovered that there were not enough employees in the manufacturing warehouse to manage demand for her company products coming through their e-commerce, distribution and wholesale channels. Along with her colleague Nancy Thompson, this is an important challenge that she needs to overcome.

Interviewee

Lisa Learning & Nancy Thompson

Company

Industry

Business Activity

AtlanTick Repellent Products

Tick Repellant

Manufacturing

Headquarters

Blockhouse, Nova Scotia

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Operations

Level of Difficulty

Medium

How to optimize e-commerce, distribution and wholesale channels to meet demand.

Teaching Objectives

Keywords

Demand fulfillment

Additional Info
Teaching Note

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