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Armstrong Agencies 2

In this case, Andy Armstrong, CEO of Barbados based Armstrong Agencies Ltd. faces an issue that needs to be addressed by his import/export company. A major client wants to change how products are distributed and sold on the island and has asked the company to comply? What should he do?

Interviewee

Andy Armstrong

Company

Industry

Business Activity

Armstrong Agencies Ltd. 

Distribution

Wholesale and retail trade

Headquarters

Bridgetown, Barbados

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Operations

Level of Difficulty

Easy

Enhance wholesale strategy knowledge

Teaching Objectives

Keywords

Distribution

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