Anheuser Busch InBev 1

Recently, Martin Suter, Vice President of E-Commerce (ret.) for Anheuser Busch InBev was tasked with launching an e-commerce business for Europe. His mandate was to do it quickly in a company that had little experience up to that date with this type of operation. His challenge was figuring out how to go about it.

Interviewee

Martin Suter

Company

Industry

Business Activity

Anheuser Busch InBev

Beer

Wholesale and retail trade

Headquarters

New York

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

Strategy

Level of Difficulty

Moderate

Explore business development options

Teaching Objectives

Keywords

e-commerce

Additional Info
Teaching Note

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