Amirix Systems Inc. 1

This multimedia case arises from the discovery of counterfeit products in the Southern Hemispere, an issue that is the focus of Amirix Systems and its former CEO Sandra Greer. Her company manufacturers and sells a unique ocean technology, specifically aquatic animal tracking systems.

Interviewee

Sandra Greer

Company

Industry

Business Activity

Amirix Systems Inc. 

Aquatic Animal Tracking

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

International Business

Level of Difficulty

Medium

Enhance counterfeit product deterrence knowledge

Teaching Objectives

Keywords

Intellectual Property

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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